COURSE INTRODUCTION AND APPLICATION INFORMATION


Course Name
Congress and Fair Management
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
MTOI 202
Spring
2
0
2
3
Prerequisites
None
Course Language
Turkish
Course Type
Required
Course Level
Short Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives The aim of this course is examination of meeting and tradefairs and understanding the operational processes in these businesses and their role in the city’s and country’s economy.
Learning Outcomes The students who succeeded in this course;
  • Will be able to have the basic knowledge about “tradefair” and “congress” terms.
  • Will be able to explain the organizational steps by examining some sample congresses & tradefairs.
  • Will be able to comment theoretical and practical knowledge about congress&tradefair sales and marketing.
  • Will be able to explain general and actual issues about the market of congresses&tradefairs both in the world and in Turkey.
  • Will be able to cover the role of congress&tradefair sector for İzmir city and the importance of them in the city’s development.
  • Will be able to explain the relationship between congress/tradefair tourism and the other tourism types.
Course Description This course consists of basic knowledge about the planning of tradefair, exhibition and meeting organizations and and their contribution to the economy.
Related Sustainable Development Goals

 



Course Category

Core Courses
X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction to congress terms, history of congresses, congress and tourism relationship, meeting types Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 1
2 Economic and socio-cultural impacts of congress tourism Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 2
3 Organizational structure of congress tourism, congress organizations and planning Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 3
4 Congress services management Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 4
5 Congress services management Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 4
6 Domestic congress market Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 5
7 Midterm
8 Congress centers in Turkey Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 6
9 Congress centers in Turkey Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 6
10 Demand analysis of Turkey’s congress sector Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 7
11 Issues in Turkey’s congress sector Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 8
12 Introduction to tradefair terms, history of tradefairs, tradefair organizations Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 9
13 Booth management, booth types, booth settlement Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 10
14 Progress of Turkey’s tradefair sector and tradefair organizers Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 11
15 General evaluation Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 1-11
16 Final
Course Notes/Textbooks 1. Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık\n2. Kongre Turizmi ve Fuar Organizasyonları, Yrd. Doç. Dr. Yusuf Aymankuy, Detay Yayıncılık.
Suggested Readings/Materials

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
15
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
15
Presentation / Jury
1
30
Project
Seminar / Workshop
Oral Exam
Midterm
Final Exam
1
40
Total

Weighting of Semester Activities on the Final Grade
3
60
Weighting of End-of-Semester Activities on the Final Grade
1
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
2
32
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
15
1
15
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
5
Presentation / Jury
1
10
Project
Seminar / Workshop
Oral Exam
Midterms
Final Exams
1
15
    Total
77

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To have knowledge about the theories, concepts, methods and tools that constitute the basis of tourism and hotel management

X
2

To be able to use the knowledge gained in the field of tourism in the field of application.

X
3

To be able to act in accordance with social, scientific, cultural, legal and ethical values related to its field.

X
4

To be able to develop sales marketing strategies of enterprises in tourism sector.

X
5

To be able to interpret the relationship between the economy of the country and tourism economy.

X
6

To be able to develop himself/herself socially and academically by following the developments in and out of the field.

X
7

To be able to follow information about tourism and hotel management and communicate with colleagues by using two foreign language.

X
8

To have knowledge and skills about kitchen services and techniques, to be able to apply catering and service procedures.

X
9

To use information and communication technologies together with computer programs at the level required by the field of tourism and hotel management.

X
10

To be able to provide continuous development by evaluating the acquired knowledge and skills with total quality management approach.

X
11

To be able to apply the strategies by comprehending front office, housekeeping, food and beverage and human resources, accounting departments located in the hotel business.

X
12

To be able to plan and organize meetings, congresses, conferences and fairs.

X
13

To be able to understand the working area of travel agencies and tour operators and perform ticketing, product development and package tour design.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest