Course Name | Congress and Fair Management |
Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
---|---|---|---|---|---|
MTOI 202 | Spring | 2 | 0 | 2 | 3 |
Prerequisites | None | |||||
Course Language | Turkish | |||||
Course Type | Required | |||||
Course Level | Short Cycle | |||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | ||||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | The aim of this course is examination of meeting and tradefairs and understanding the operational processes in these businesses and their role in the city’s and country’s economy. |
Learning Outcomes | The students who succeeded in this course;
|
Course Description | This course consists of basic knowledge about the planning of tradefair, exhibition and meeting organizations and and their contribution to the economy. |
Related Sustainable Development Goals | |
| Core Courses | X |
Major Area Courses | ||
Supportive Courses | ||
Media and Managment Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Required Materials |
1 | Introduction to congress terms, history of congresses, congress and tourism relationship, meeting types | Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 1 |
2 | Economic and socio-cultural impacts of congress tourism | Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 2 |
3 | Organizational structure of congress tourism, congress organizations and planning | Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 3 |
4 | Congress services management | Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 4 |
5 | Congress services management | Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 4 |
6 | Domestic congress market | Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 5 |
7 | Midterm | |
8 | Congress centers in Turkey | Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 6 |
9 | Congress centers in Turkey | Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 6 |
10 | Demand analysis of Turkey’s congress sector | Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 7 |
11 | Issues in Turkey’s congress sector | Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 8 |
12 | Introduction to tradefair terms, history of tradefairs, tradefair organizations | Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 9 |
13 | Booth management, booth types, booth settlement | Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 10 |
14 | Progress of Turkey’s tradefair sector and tradefair organizers | Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 11 |
15 | General evaluation | Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık Part 1-11 |
16 | Final |
Course Notes/Textbooks | 1. Örneklerle Kongre ve Fuar Yönetimi, Prof. Dr. Akın Aksu, Arş. Gör. Gökhan Yılmaz, Arş. Gör. Filiz Gümüş, Detay Yayıncılık\n2. Kongre Turizmi ve Fuar Organizasyonları, Yrd. Doç. Dr. Yusuf Aymankuy, Detay Yayıncılık. |
Suggested Readings/Materials |
Semester Activities | Number | Weigthing |
Participation | 1 | 15 |
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | 1 | 15 |
Presentation / Jury | 1 | 30 |
Project | ||
Seminar / Workshop | ||
Oral Exam | ||
Midterm | ||
Final Exam | 1 | 40 |
Total |
Weighting of Semester Activities on the Final Grade | 3 | 60 |
Weighting of End-of-Semester Activities on the Final Grade | 1 | 40 |
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Course Hours (Including exam week: 16 x total hours) | 16 | 2 | 32 |
Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
Study Hours Out of Class | 15 | 1 | 15 |
Field Work | |||
Quizzes / Studio Critiques | |||
Portfolio | |||
Homework / Assignments | 1 | 5 | |
Presentation / Jury | 1 | 10 | |
Project | |||
Seminar / Workshop | |||
Oral Exam | |||
Midterms | |||
Final Exams | 1 | 15 | |
Total | 77 |
# | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
1 | To have knowledge about the theories, concepts, methods and tools that constitute the basis of tourism and hotel management | X | ||||
2 | To be able to use the knowledge gained in the field of tourism in the field of application. | X | ||||
3 | To be able to act in accordance with social, scientific, cultural, legal and ethical values related to its field. | X | ||||
4 | To be able to develop sales marketing strategies of enterprises in tourism sector. | X | ||||
5 | To be able to interpret the relationship between the economy of the country and tourism economy. | X | ||||
6 | To be able to develop himself/herself socially and academically by following the developments in and out of the field. | X | ||||
7 | To be able to follow information about tourism and hotel management and communicate with colleagues by using two foreign language. | X | ||||
8 | To have knowledge and skills about kitchen services and techniques, to be able to apply catering and service procedures. | X | ||||
9 | To use information and communication technologies together with computer programs at the level required by the field of tourism and hotel management. | X | ||||
10 | To be able to provide continuous development by evaluating the acquired knowledge and skills with total quality management approach. | X | ||||
11 | To be able to apply the strategies by comprehending front office, housekeeping, food and beverage and human resources, accounting departments located in the hotel business. | X | ||||
12 | To be able to plan and organize meetings, congresses, conferences and fairs. | X | ||||
13 | To be able to understand the working area of travel agencies and tour operators and perform ticketing, product development and package tour design. |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest